Insights-based Consulting
From Growth Intelligence to Marketing ROI to Talent AI. Evidence-based consulting for measurable business impact.
GAIN & RETAIN
Secure growth and prevent churn – even in volatile markets
GAIN & RETAIN identifies the key levers for sustainable growth and effective churn prevention.
Growth Driver Intelligence
Systematic identification and prioritization of key growth drivers – combined with targeted removal of decision-relevant barriers along the customer journey.
Innovation Driver Intelligence
Derivation of relevant motivators and acceptance barriers to increase the success of innovations and product relaunches as well as to significantly reduce flop risks.
Perceived Value Intelligence
Analysis and quantification of perceived value as a basis for effective pricing and offering strategies to capture price premium as well as to increase cost efficiency through targeted reduction of over-engineering.
Sales & Service Intelligence
AI-powered bundling and analysis of all insights from customer interactions to enrich CRM systems and marketing campaigns, trend detection and early warning, and interactive access to insights and recommendations via the smart i2a Advisory Bot for Sales, Service and Management.
Ergebnis
Holistic customer understanding, stable growth, higher customer retention and improved cross- and upselling.
Marketing ROI
Maximum marketing impact despite increasing budget pressure
Marketing ROI consistently focuses on efficiency, effectiveness and measurable contribution to business success.
Ad & Creative Optimization
Identification and optimization of key impact drivers of creation, message and channel to maximize campaign performance.
Product & Price Optimization
Optimization of offering, pricing logic and value proposition to increase sales, margin and perceived customer value.
Digital Experience & Performance Optimization
Increase user experience and sales performance of websites, apps and portals – data-driven and conversion-oriented.
Event & Engagement Optimization
Optimization of customer events, webinars and trainings to increase relevance, interaction and sustainable impact.
Competitive Landscape Intelligence
Clear positioning of your own position in the competitive environment to derive strategic action options and differentiation potential.
Budget Allocation Intelligence
Data-driven optimization of budget allocation across channels, campaigns and touchpoints to maximize marketing ROI.
Ergebnis
Higher ROI, better budget allocation, stronger impact per dollar & higher competitiveness
Talent AI
Competitive advantages in the War for Talent – internal and external
Talent AI optimizes employee commitment and engagement as well as attractiveness as an employer.
Employee Engagement Intelligence
Deep understanding of employee needs, drivers and barriers as a basis for targeted measures to increase commitment, satisfaction and retention.
Employer Brand Intelligence
Development of differentiating employer strategies for targeted addressing of relevant talents and sustainable strengthening of employer attractiveness.
Ergebnis
Higher employee retention, stronger employer brand, better talent decisions.
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