01 · Deep Dive
Understand individually
Respondents experience advertising, concepts or other audiovisual stimuli realistically and tell their story by voice or text. An AI moderator asks targeted follow-ups.
- Values
- Motives
- Barriers
●About i2a
Consultants, insight specialists and developers in Munich and Cape Town: together we find out why people react the way they do.
Our framework
Understanding what your target group thinks, feels and is driven by.
02 · Topic AI
Decode the swarm
Topic AI bundles the answers and makes patterns, differences and the drivers of impact visible.
- Patterns
- Target groups
- Drivers
- Emotions
03 · Insights
Understand the swarm
From the individual deep dives, holistic and at the same time differentiated insights about the swarm are derived.
- Motivators
- Barriers
- Segmentation
- Recommendations
04 · Fact-based consulting
Develop impact deliberately
The findings are turned into prioritised, targeted recommendations and concrete optimisation measures.
- Motivators
- Benefits
- Arguments
- ROI
from 72 hResults after field start
Team
The team behind i2a
Insights, technology and growth under one roof, in Munich and Cape Town.
Robert Wieland
Insights & Consulting Expert
Managing Director innovation2activation GmbH
More than 25 years in insights and innovation consulting. Former Managing Director and Global Chief Innovation Officer at Kantar.
InsightsInnovationStrategyC-level consulting
Dominik Wieland
AI & Product Expert
Managing Director i2a services GmbH
Combines deep technical understanding with product vision. Responsible for all AI products and technical roadmap.
AI/LLMProduct StrategyInnovation
Patrick Wieland
Growth Strategist
Develops growth strategies and opens new markets. Bridge between clients and product team.
Business DevelopmentSales StrategyPartnerships
Aldu Cornelissen
Data Science Lead
Leads the Data Science team in Cape Town. Develops the analytical engine behind all i2a products.
Machine LearningNLPAnalytics
Janne Volz
Data Analytics & Insights Delivery
Analyses studies, prepares results in a structured way and makes sure data becomes actionable insights for clients.
Data AnalyticsInsights Delivery
Chancelle Zefack
Data Analytics & AI Services
Responsible for data analyses and develops AI-supported solutions, from modelling to technical implementation.
Data AnalyticsAI Services
Alexander Kobler
Cyber Security
Responsible for the IT security of all i2a systems, protecting client and project data.
Cyber SecurityIT SecurityData Protection
Join our Team
Become part of i2a
We're always looking for talented people. Apply anytime!
hr@innovation2activation.comOperations & Support
Anastasiia Bovtyk
Project Excellence
Ensures smooth project delivery and highest quality standards across all client projects.
Burcu Çinçin
Accounting
Responsible for accounting and ensures transparent, reliable financial processes.
Thao Mi Luu
Legal & Compliance
Ensures legal security and GDPR/EU AI Act compliance of all services.
HEADQUARTERS
Berg, Germany
Mühlgasse 7, 82335 Berg
International
Cape Town, South Africa
22 Gardenia Avenue, Devil's Peak Estate, 8001
Tell us about your campaign or brand, a product or value proposition, a pricing question, your customer experience, customer or employee commitment or another strategic question. We will develop the right insights design from it.