01 · Deep Dive
Understand individually
Respondents experience advertising, concepts or other audiovisual stimuli realistically and tell their story by voice or text. An AI moderator asks targeted follow-ups.
- Values
- Motives
- Barriers
●i2a Growth Consulting
We use insights to make new products, services and innovations grow: from positioning, offer and pricing to growth strategy and go-to-market. For companies of any size that quickly need a reliable foundation.
Our framework
Understanding what your target group thinks, feels and is driven by.
02 · Topic AI
Decode the swarm
Topic AI bundles the answers and makes patterns, differences and the drivers of impact visible.
- Patterns
- Target groups
- Drivers
- Emotions
03 · Insights
Understand the swarm
From the individual deep dives, holistic and at the same time differentiated insights about the swarm are derived.
- Motivators
- Barriers
- Segmentation
- Recommendations
04 · Fact-based consulting
Develop impact deliberately
The findings are turned into prioritised, targeted recommendations and concrete optimisation measures.
- Motivators
- Benefits
- Arguments
- ROI
from 72 hResults after field start
Where we start
Every decision rests on what your target group actually thinks, feels and does.
Positioning
What should your brand stand for, and what do your target groups actually perceive? We sharpen positioning on the basis of understood motives.
Offer
Which product, service and value proposition convince? We test before launch, not after.
Pricing
Which price is accepted, and what drives willingness to pay? We make the pricing logic transparent.
Growth strategy
The insights become a prioritised strategy with concrete measures for communication, sales and growth.
Go-to-market
Which target groups, messages and channels carry the market entry? We provide the basis for a start with clear focus.
How we work
01
Gather insights
Within a few weeks, realistic tests and conversations show what really moves your target group.
02
Derive strategy
Together with you, we translate the findings into positioning, offer and growth.
03
Implement and check
Measures are accompanied and verified with further insights so that the strategy works.
Whether start-up, mid-sized company or corporation: anyone bringing a new product, service or innovation to market gets a reliable basis for decisions within a few weeks.