01 · Deep Dive
Understand individually
Respondents experience advertising, concepts or other audiovisual stimuli realistically and tell their story by voice or text. An AI moderator asks targeted follow-ups.
- Values
- Motives
- Barriers
We understand what your target group thinks, feels and is driven by. Respondents experience advertising, concepts and ideas realistically, answer by voice or text, and an AI moderator asks targeted follow-ups. The result is the psychography of the swarm.
Individual depth · Quantified patterns · Concrete action
Others measure the what. We combine the depth of a personal interview with the sample size of a quantitative study and show what people actually do – and why they act that way.
Our framework
Understanding what your target group thinks, feels and is driven by.
02 · Topic AI
Decode the swarm
Topic AI bundles the answers and makes patterns, differences and the drivers of impact visible.
- Patterns
- Target groups
- Drivers
- Emotions
03 · Insights
Understand the swarm
From the individual deep dives, holistic and at the same time differentiated insights about the swarm are derived.
- Motivators
- Barriers
- Segmentation
- Recommendations
04 · Fact-based consulting
Develop impact deliberately
The findings are turned into prioritised, targeted recommendations and concrete optimisation measures.
- Motivators
- Benefits
- Arguments
- ROI
from 72 hResults after field start
Beyond studies
i2a gathers insights, uses them strategically and also develops standalone AI Services. Three offerings on one common foundation.
Insights-based consulting
Insights Solutions
For brand, communication, offer, customer experience and employee commitment.
More on Insights SolutionsFor new products and innovations
Growth Consulting
Insights are used to position, price and launch new products, services and innovations successfully. For companies of any size.
More on Growth ConsultingOwn technology
AI Services
Standalone AI solutions, automation, bots and customer-specific AI applications for your processes.
More on AI ServicesSwarmy
With Swarmy, the i2a consulting bot, insights become conversational: Swarmy answers questions about results, helps with interpretation and can be integrated as an interactive AI interface into customer-specific solutions.
Swarmy
The Voice of the Customer
Our vision
“What is imaginable is also achievable.”
With the right knowledge, the right tools and the right strategy.
Our mission
Our mission is to truly understand behaviour, motives and barriers and to turn them into better decisions.
To do so, we combine individual depth, relevant sample sizes, behavioural insights and AI with insights-based consulting: from brand, communication and offer to CX, pricing, customer and employee commitment.
The team
Robert Wieland
Insights & Consulting Expert
More than 25 years in insights and innovation consulting. Former Managing Director and Global Chief Innovation Officer at Kantar.
Dominik Wieland
AI & Product Expert
Combines deep technical understanding with product vision. Responsible for all AI products and technical roadmap.
Patrick Wieland
Growth Strategist
Develops growth strategies and opens new markets. Bridge between clients and product team.
Frequently asked
i2a is insights-based consulting: we don't advise on gut feeling but on real insights. We show how people perceive advertising, brands, products, concepts and customer interactions, where they see strengths and weaknesses and what drives their reactions and decisions. We also make visible how employees and potential employees judge a company as a current or future employer. From these insights we derive concrete measures for marketing, brand, communication, offer, customer experience, employee commitment and employer branding.
i2a addresses decision makers and those responsible in C-level and CMO roles, marketing and insights, corporate strategy, product and pricing management, and HR and people (Chief HR Officer, HR leads) who want to base decisions on a reliable understanding of behaviour, motives and barriers. Also agencies and institutes, and companies of any size bringing new products and innovations to market.
We develop customer-specific AI solutions that turn data, knowledge and processes into usable applications, from intelligent assistant and consulting bots to automated analysis and decision processes.
We start with the concrete business challenge and develop a solution that integrates into existing data, process and system landscapes. What matters is not AI for its own sake but measurable benefit in the work process.
i2a is based in Munich and has its own development team in Cape Town.
Tell us about your campaign or brand, a product or value proposition, a pricing question, your customer experience, customer or employee commitment or another strategic question. We will develop the right insights design from it.